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OUR STORY
FAST. CREATIVE.
BUILT FOR SOCIAL
Groundwork is a creative production team streamlining social media and content creation for modern brands. Born in 2020, we blend strategy with fast, creator-style production to deliver videos and visuals that turn heads and spark important conversations.
OUR VALUES
CULTURE OVER CONTENT
Audiences are hungry for authentic media; real stories and wholly original visuals
OPEN MINDS
From production techniques to creative execution, we're always looking to improve
COLLABORATION THAT STICKS
We believe in the power of teamwork and the value of partnership
SOCIAL RESPONSIBILITY
No brainrot. No clickbait. We create visuals to inspire, intrigue and educate
EFFICIENCY
We're fast and nimble without sacrificing the detail or artistry of our work
GLOBAL PERSPECTIVE
We draw from people and experiences around the world to shape more informed work
OUR TEAM
We're proud to boast an international team of top talent and creativity
Needs the studio wifi
Ryan Hutchins
HEAD OF CREATIVE
Making sense of chaos
Cathrine Frost
HEAD OF BUSINESS & SOCIAL
Requesting access to folders
Jorge Almenderes
EDITING & POST PRODUCTION
Needs a Watermelon Red Bull
Brandon Phillips
PHOTOGRAPHY & EFFECTS EDITING
IN THE PRESS
Our work has been featured in television and web media around the world
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